About BRAG

Over 15 Years of Building a Safe and Thriving Community

Binford Redevelopment and Growth (BRAG) is a not-for-profit neighborhood organization whose mission is the commercial and residential enhancement of the area bound by Sargent Road on the east, 96th street on the north, Dean Road on the west and 56th street and Fall Creek Road on the South. View Map

Sullivans Hardware where the Kroger is now
Sullivan’s Hardware in what is now the Kroger location.

A grassroots effort to make our community better.

BRAG launched in April 2005 as a grassroots effort to “fight the blight” at Binford Boulevard and 71st street. With that effort now bearing significant fruit, the organization has grown into a community development group with a broader focus on addressing economic and quality-of-life issues facing residents and businesses.

The BRAG area is a diverse and stable community with over 35,000 residents and over 350 businesses.

Everyone should enjoy the community they live and work in.

As we continue to address economic issues in our community, one current focus is ensuring everyone who lives and works here enjoys it. Our focus on creating a desirable and fun community has resulted in initiatives such as the Farmers Market, Nickel Plate Trail, and Skiles Test Nature Park.
Binford Farmers Market local food
Sullivan’s Hardware in what is now the Kroger location.

We want you to help us take on the next 15 years!

There are many ways to help from sharing ideas, joining the board, volunteering, donating when you’re able, or simply patronizing local establishments and enjoying your community.

BRAG Community Festival Jane Pauley Center
Share your Ideas

1. Share Your Ideas

Tell us what activities, events, and entertainment you think would make this community more fun.

Join The Team

2. Join The Team

Help us take your ideas and bring them to life. It will take a village, but together we can make it happen.

Have Fun

3. Have Fun!

Whether you shared ideas and helped execute them or not, we want everyone to have a blast living in the BRAG community.

Upcoming Events in the BRAG Area

No events schedule at this time

Indianapolis Nickel Plate Trail

The BRAG Promise:

As a BRAG board, made up of your neighbors, we promise to always


Be Your Voice


Keep You Informed


Work Hard to Build a Community You Love